Sonakshi Sinha has been making headlines of engagement rumours since last week when she first posted her pictures wearing diamond on her ring finger. In the pictures, she was holding on to someone’s arms and even wrote cryptic captions. But it turns out that it was a way of promoting her new press-on nails brand called SOEZI.
Here’s everything you need to know about her brand.
Sonakshi launched her new beauty brand yesterday afternoon in a gala way. She also took to her Instagram to share this news and squash down all those engagement rumours. She started off, “Ok ok, i think i've teased you enough!! Lots of hints were dropped and not a single lie was told!”
“Big day for me because I'm launching my very own brand SOEZI @itssoezi… every girl's one stop shop for amazing nails, all day everyday!!!” Sonakshi explained the meaning behind those cryptic captions.
She also went on to say, “One of my biggest dreams is coming true because finally I step into the world of entrepreneurship!! and I couldn't wait to share it with YOU!! And lastly I was actually just flaunting my new love - my @itssoezi NAILS in the pictures… what did you think??? Hahahaha love you guys! Thank you for the immense support always.”
Every nail lover is familiar with the term press-on nails, which are actually artificial and acrylic nails that you can DIY at home by simply glueing it onto your nail bed, saving hours of time spent in salons for acrylic or gel extensions.
The demand for these types of nails is high among Indian women, but there was a genuine lack of a good press-on nail brand that offers a wide array of options. Looks like Sonakshi grabbed this opportunity with both hands!
SOEZI offers press-on nails of every length, shape, colour, effect, and for every occasion. One thing that every nail enthusiast will appreciate the most is its customisable feature, letting you customise every press-on nail based on its shape (think almond, coffin, round, stiletto and more) and length (long, medium and short) without any extra cost.
Talking about price points, these nails are available in two different types of kits – one is called Ready To Wear Kit priced at INR 1,099, which will contain 20 nail stripes, adhesive tabs and cuticle sticks. Another is called Application Kit priced at INR 1,799, which will contain nail tips, nail glue, adhesive tabs, nail removers, cuticle sticks, nail buffer and nail filer.
These nails are also reusable and look like you’re wearing salon-like acrylic nails, which justifies the price points.
Are you excited to use the press-on nails from Sona’s brand? Let us know in the comments.
Social and lead image Credit: Instagram/aslisona
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