On August 22, the J Shop, which was upgraded from JD Fashion and Lifestyle business, led many fashion brands at home and abroad to open the 2022 new arrival of J Shop’s autumn selections, bringing consumers plenty of new seasonal products and goodies in all categories.

JD has seen double the growth in the entry of brands and new products since last year. In 2022 the J Shop has registered 20,000 new merchants, with the number of new products reaching an unprecedented number, which has contributed to the 2022 fall promotion featuring the most brands, the most complete categories and the richest new products, including many customized brands and categories.

During this promotion, JD Luxury included more than 300 official flagship stores of luxury brands with exciting new products and hot items, including LOEWE, GIVENCHY, MaxMara and TOD’S. In addition, the J Shop has also planned a series of activities, such as special cooperation with MCM to launch the “MCM Fashion Tasting Salon,” inviting JD’s VIP customers to experience brand introductions, coffee tasting, nail art and so on.

In addition, the J Shop has upgraded its quality certification standards, with some requirements being higher than industry standards. All products that meet the quality of the preferred standards will be marked with the “quality certification” label, so consumers can refer to the label for extra peace of mind. For example, under the background of upgrading the national standard for down jackets, the J Shop will upgrade and issue the “Down Clothing Quality Certification Standard” to standardize the internal quality and appearance quality of pile filling, fluffiness, anti-drill down and so on.

In the past year, with the help of JD’s supply chain basic capabilities and digital technology capabilities, the J Shop has continued to create stable growth for many merchants in an uncertain environment. With the opening of the fall promotion in 2022, the J Shop will bring even more brands and commodities, worry-free and efficient purchase services, and online and offline integration scenarios, bringing consumers a different fall clothing quality consumption experience while expanding a new incremental space for clothing brand merchants.

by Doris Liu and Xinyi Guan

JD Ehome, the first Apple authorized physical store operated by JD.com in China, was launched on September 3 in  Beijing, marking a closer collaboration between the two companies by applying JD’s self-operated business model to Apple products from online to offline for the first time.

The brand-new store also marks a milestone, in that JD.com is the only online retailer in China in nearly five years to be authorized as an Apple Premium Reseller (APR), the best-in-class Apple shop. Normally, Apple selects partners of APR stores carefully with strict requirements of the location, size, store design and more. In addition, all the salespeople, trainers and technicians in APR stores are trained and certified by Apple in order to provide professional consulting services to consumers.

In the sales of mobile phones, physical stores are indispensable as they offer a space conducive to creative experiences that are not limited to trying out products, but also community gatherings, and corporate image and culture enhancement, among others.

With JD’s full-chain and full-scenario capabilities, JD Ehome can smoothly integrate online and offline consumption to cater to the consumers’ needs for an omni-channel experience. Meanwhile, JD’s ability of national layout establishes potential possibilities for JD Ehome to reach out to more cities and regions.

A “little black card” is available exclusively for consumers who visit JD Ehome and meet certain requirements. Pre-orders can be made with the card from 8:00pm BJT on September 9 following the Apple’s Fall Out event.

So far, JD Daojia (JDDJ), an on-demand retail platform operated in China, has been qualified as the only such platform for Apple’s pre-sale, which means JDDJ and Shop Now, a jointly built business dedicated for JD’s on-demand consumer retail section, can guarantee the delivery in an hour or even minutes when the new Apple products are available starting September 16.

“The cooperation between JD.com and Apple is not an individual attempt, but an exploration of JD’s new offline self-operated model with long-termism and development vision,” said the head of JD’s APR business. “It is the start of a new chapter and the direction of an in-depth cooperation as well as value extension between JD and Apple.”

Mid-Autumn Festival, a Chinese festival for family reunions, falls on September 10 this year, and sales of mooncakes have been climbing up in recent weeks, with traditional flavors such as five kinds of nuts and black sesame among the best-selling ones, according to a report on 2022 Mid-Autumn Festival Consumption Trend released by JD.com on September 7.

Since August 2022, more than 100 flavors of mooncakes have been sold on JD.com, and more than 90 percent are sold in gift box packaging, according to the report. The top five best-selling mooncakes are filled with white lotus seed paste with salty duck egg yolks, lava custard, five kinds of nuts(almond, peach kernel, sesame, melon seeds, peanut), black sesame and red bean paste, with sales up by 37, 68, 10, 9 and 4 times compared with last month respectively. The sales of soy milk, jasmine matcha and chocolate milk flavored mooncakes all increased over 10 times compared with the same festival in 2021, while the avocado, chocolate lava and green plum flavors rose by more than 5 times.

Among those who have made purchases of mooncakes, the number of consumers aged 16-35 increased by 3.4 percent month-over-month (MOM); the 16-25 age group showed preferences for mooncakes with nuts, with over 50 percent selecting the  hazelnut flavor. The report believes that healthier and high value-added mooncakes with higher quality are becoming a trend for the entire food industry, with the 36-45 age group accounting for over 40 percent in the total sales of low sugar mooncakes stuffed egg yolk with white lotus seed paste and pine nuts with lotus seed paste.

Mooncake consumption is shown to extend beyond the limits of the holiday, according to the report. Mid-Autumn Festival  takes place on the 15th day of the eighth month annually in the Chinese lunar calendar. Normally families gather on the day to enjoy mooncakes, the most representative food for the festival, play with lanterns and gaze at the moon. However, JD’s data indicate multiple sales peaks of mooncake products over the course of the year, including during Chinese New Year, the 618 Grand Promotion and the Mid-Autumn Festival, showing that mooncakes have become a snack or dessert for daily life.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

© JD.com. All Right Reserved.